Loyalty as a Service

We think “LaaS” – Loyalty as a Service – that’s what togetherness means to us. As a relationship manufacturer, we believe that the highest level of satisfaction can only be achieved through a strong, honest and personal relationship. That’s why close contact with our customers – a personal relationship – is our greatest asset.
With simple solutions and individual concepts, we want to support you in building a strong relationship with your customers and strengthening existing relationships. Our expertise in premium management demonstrably strengthens the satisfaction and loyalty of your customers.
Interest, understanding and respect for customers, business partners and employees – these are our keys to success.
Together, we ensure individual, successful and precisely targeted customer loyalty and incentive programs.

INSPIRE. CONNECT. REWARD.

10 REASONS WHY YOU ARE THE RIGHT CHOICE!

1. Over 55 years of experience

Our specialized and proven knowledge of rewards management,
lets you quickly and easily find the right solution for your bonus or incentive program. This saves you a lot of time, effort and money.

2. All-Inclusive

Our full-service package covers all relevant areas of a bonus or incentive program. We give you the time to take care of your core business.

3. Care

We advise you personally – a quick and individual reaction to your wishes & Ideas are important to us so that you save time and have the best solution ready.

4. Individuality

Regardless of whether it is a voucher code or points collection functionality, your own design or special functions – our individually adaptable Re-Lation shops ensure a high level of individuality. This will make you stand out from the crowd and bind even more customers or employees to you.

5. Diversity

Our trend scouts are always on the lookout for new products and classics.
We ensure a colorful mix of basics, current trends, innovations, highlights and classics in your range. With this variety, you ensure that your customers or employees participate more actively in your program and are thus retained for longer.

6. Personality

Our customer service team ensures a professional and personal after-sales service. We increase the customer satisfaction of your target group, which means an increase in sales for you in the long term.

7. Controlling

The sustainable success of our clients is important to us.
Our individual reports support you in optimizing your bonus or incentive program.

8. 100% security

With our ZERO QUANTITY CONTRACT we increase your flexibility. We take over the entire goods risk and the entire pre-financing of your range, so that you are 100% on the safe side and save a lot of money in an emergency.

9. Creativity

Our graphics department focuses on your campaign. We ensure the right attention at the right time so that you stand out from your competitors and increase your sales.

10. 100% commitment

Our team won’t settle for “okay”. We put 100% energy, heart and soul into your projects.

1965

Founded by H.Schneider
Verkaufsförderung KG /
Development first
professional
Rewards programs

1982

Largest provider of non-cash rewards on the European market

1983

Invention of readers advertise reader supplements for publishers

1989

New building in Strandbaddamm in Wedel is moved into

1993

New logistics center in Hamburg Altenwerder goes into operation.

1998

Spin-off of the premium business – Premium Direkt GmbH

1999

Launch RE-LATIONSHOP 1.0

2007

Jörg Behnke becomes Managing Director / Launch RE-LATIONSHOP 2.0

2013

Move to Daimlerstrasse 17 in Elmshorn

2013

Broszio & Co GmbH & Co.
KG becomes the owner of the
PRÄMIE DIREKT GmbH

2015

50 Years PRÄMIE DIREKT

2019

Launch RE-LATIONSHOP 3.0

2021

PRÄMIE DIREKT becomes part of the global loyalty network Awardit

2023

Merger of PRÄMIE DIREKT and Connex / Christian Haslinger becomes Managing Director of PRÄMIE DIREKT alongside Jörg Behnke

2024

IPO Solutions join the partnership of PRÄMIE DIREKT ans Connex